Finance, International Business & Marketing

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Welcome

Marketing Certificate Program - Fully Online Beginning Fall 2014!  

Obtain the skills you need to get the job you want.   Register early for best course selection!   

Program Description

This department offers personal and professional, transferable and degree programs in finance. Students interested in the financial services industry should consider the course of study described for the Finance Certificate. Additional courses in personal money management and real estate investment offer opportunities for personal development. These programs have been designed in consultation with leading local professionals. Commercial and investment banks, savings and loans, credit unions, thrifts and finance companies are looking for candidates with these skills.

The International Business Program provides an introduction to the central aspects of international business. Topics include the economic, political and social environments in which we operate; how international activities alter the strategies for success in management tasks of planning, marketing, finance, law and personnel; and the principles associated with the international exchange of goods, services and investments. Unique applied short courses are offered in the spring in international business law and basics of importing and exporting.

Marketing courses are designed to lead people to job opportunities in the fields of advertising, marketing, retail sales, wholesaling and international marketing. Concepts of planning and developing products and services are emphasized, along with studies of packaging, distribution and government regulations.

Program Student Learning Outcomes

  1. Explain general management functions, roles and responsibilities required to effectively manage today's contemporary organizations.
  2. Recognize the ethical issues facing managers and apply decision-making techniques and ethical reasoning to resolve 21st century ethical dilemmas.
  3. Work effectively in teams and appreciate the meaning of mutual responsibility.
  4. Access and interpret information, respond and adapt to a dynamic business environment, make complex decisions, solve problems, and evaluate outcomes.

 

Department Offices

Division: Business Education
Department Chair: Julie Ann Brown (BC-308, ext. 3599)
Dean: Melissa Moreno (Wake Campus, Rm 1., ext. 8292)

Faculty & Offices

Julie Ann Brown, Chair (BC- 308, ext. 3599 )
Susan Block (BC-208, ext. 3793)
Peter Naylor (BC-210, ext. 2350)
Jill Scala (BC-115, ext. 3793)


721 Cliff Drive Santa Barbara, CA 93109-2394    Main Campus Phone: 805.965.0581    © 2014 Santa Barbara City College