Marketing and communications consultant Jeanine Moss is not only a former Santa Barbara City College student, but she is also President of Turning Point Solutions, Inc., an award-winning branding and marketing firm. During her career Jeanine has been a publisher, journalist, media relations director, digital communicator, advertising copywriter, media buyer, membership marketer, entrepreneur, and has worked as strategic communications advisor to the Undersecretary of Defense for Personnel & Readiness. What does she credit SBCC for in this wide range of career experiences? “Nurturing my intellectual curiosity,” she replies. “From geology to anthropology, SBCC got me hooked on every conceivable subject. The result is that I’m one of those people who ‘connect dots.’ I don’t usually share this…but SBCC is one of the best kept secrets (and best opportunities) in higher education. I should know; I’ve attended five colleges and universities from SBCC to the Sorbonne in Paris. ”
After attending SBCC, Jeanine studied journalism, marketing, and psychology at St. Louis Community College - Forest Park, at San Francisco State University, and at the University of Southern California. “There’s a reason SBCC is so good, and it’s the same reason students want to go there. It has top teaching talent in one of the most beautiful spots in the world.” When asked if there is a professor who stands out in her memory, Jeanine answers, “I had the good fortune to have Robert Gray as a teacher in geology (he’s why I wanted to be a geologist). He leapt about the rocks like a billy goat posing geologic conundrums and requiring us to spend hours pecking about to figure out what monumental tectonic upheaval created the ground we walked on. It was so much fun.”
Jeanine has come a long way from her geology days at SBCC. As president of a corporation, she leads teams that have created strategic communications programs for Fortune 500 companies like Hewlett-Packard and Accenture, and was responsible for tourism promotion for the City of New York. An early technology adopter, she was a pioneer in devising integrated digital and traditional marketing campaigns for clients of Organic, one of the first Internet Professional Services firms. She has worked for non-profits like the United Way of America, assisted American Red Cross in communications after Hurricane Katrina, and directed communications for victims, families, and communities at The September 11th Fund. Some of her greatest satisfaction comes from developing strategic solutions to business problems and by implementing campaigns through owned, earned and paid media like websites, social media, collateral materials, videos, and events.
So if a current or future SBCC student were to ask Jeanine for advice regarding getting the most from their time here, how would she advise them? “Enjoy SBCC as you would a buffet,” she replies. “Beat your chest with joy every morning when you wake up in Santa Barbara, sample all SBCC has to offer, and form lifelong bonds with the diverse, engaged, and impossibly attractive people who seek knowledge there. Just don’t forget to make the world a better place while you’re at it.”