Course Syllabus
BUSAD #102: INTERNATIONAL BUSINESS

Santa Barbara City College
Winford C. Naylor, Professor
Office: BC210
Telephone: 965-0581 ext. 2350
email: naylor@sbcc.net
Office Hours M-F 11-12

This syllabus will provide the basic reference for your studies of International Business, this term. You will find a brief statement of our purpose and responsibilities, an overview of the course, and a complete schedule, including lecture and discussion topics, reading assignments, research project descirption, and examination questions. You will determine your success in this course, as in life. Early and consistent application will assure your success. Sloth will be rewarded appropriately, too. If you are not prepared to do all the assignments, do not attempt this class. You will not succeed. The focus of this course will be the organization and management of international business enterprises. A background in the study of economics and business will be an advantage. We will apply those principles and add the unique elements of international activities. This course has been planned to facilitate your learning. There will be two hour tests to provide regular evaluation of your progress and to help you to consolidate your understanding of the material. There will one comprehensive examination at the end of the term, covering all topics. There will also be a multi-phase exercise in which you apply what you learn to the nation or region of your choice. Students will select a nation or region to study; any foreign region can be chosen. Students will apply the techniques developed in the course to assess the opportunities and risks of doing business in their region. They will conclude by recommending the best cluster of strategies for participating in their chosen market. You will be expected to complete all assignments as scheduled. No dishonesty will be tolerated. You are encouraged to study together, but all tests and exercises must be the exclusive work of the student submitting the paper. To facilitate thorough preparation, all test questions are integrated into this syllabus. This procedure reduces anxiety and encourages co-operative learning. However, students should also recognize that the opportunity for preparation lowers my tolerance for superficial or sloppy work. I assume that you are mature adults, who recognize your personal responsibility for your success and your duty to the people of California who are subsidizing your education. Accordingly, you will attend class, study a minimum of five hours per week, and take your tests as scheduled. Reasonable exceptions are: job requirements, family responsibilities, and personal illness. Otherwise, there will be no accomodations. Your Course grade will be based on your total points earned: 85-100 = A; 70-84 = B; 50-69 = C; 40-49 = D; < 40 = F 1) You will receive 0-10 points for each test question:A+ = 10, A = 9, B+ = 8, B = 7, C+ = 6, C = 5, C- = 4, D+ = 3, D = 2, D- = 1, F = 0 Your eight test answers will be averaged and will contribute 60% of your grade. 2) Your exercise be graded similarly and will contribute 30% of your grade. 3) Attendance will be 10% of your grade. You may be dropped after missing six classes. Our Text will be: Charles Hill, Global Business Today, 2nd edition, Irwin-McGraw-Hill, 2000, ISBN 0072320559. You should also read The Economist every week. You may share a subscription with your study team or your roomates. SCHEDULE DATE TOPIC ASSIGNMENT Week One World Business Sources of Competitive Advantage: Porter¹s Diamond Charles Hill cha.1 Week Two Political Systems Comparative Politics Legal Environment Charles Hill cha. 2 Week Three Choose a Region for Your Term Project Elements of Culture: Language Elements of Culture: Religion Charles Hill cha. 3 Week Four Customs, Manners, & Social Stratification Material Culture & Aesthetics Values & Attitudes Charles Hill cha. 3 Week Five Complete the geographic & demographic inventory of your market Culture & Strategic Management Library Visit: search strategies for project Val Del Veccio International Trade Theory Charles Hill cha. 4 Week Six Political Economy of Trade Foreign Direct Investment Charles Hill cha. 5 Charles Hill cha. 6 Week Seven First Hour Test Economic Integration Charles Hill cha. 7 Week Eight Complete the cultural & political inventory of your market Guest Speaker Anna Kwong or Viola Koch Foreign Exchange Markets Foreign Exchange Rates Charles Hill cha. 8 Week Nine International Monetary System Financial Management: cashflows Charles Hill cha. 9 Week Ten Complete the economic & commercial inventory of your market. Identify one potential export and one potential import for your market Global Strategy     Charles Hill cha. 10 Week Eleven Selecting Entry Modes Political Risk Negotiations Charles Hill cha. 11 Week Twelve Second Hour Test; Guest Speaker   Week Thirteen Global Marketing & Product Development Charles Hill cha. 12 Week Fourteen Screen for economic, financial, and competitive conditions Global Operations Management Charles Hill cha. 13 Week Fifteen More Operations Management Charles Hill cha. 13 Week Sixteen Human Resource Planning & Recruitment Selection & Training Compensation & Repatriation Charles Hill cha.14 Week Seventeen Consider how you would manage the functions of: planning, marketing, operations, personnel, finance, & control: Submit your complete report. Review for Examination

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