Finance, International Business & Marketing

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Courses


MKT 101: Introduction To Marketing
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB

Course examines the critical role of marketing in customer driven marketplaces. Topics covered will include marketing research, customer driven marketing, marketing strategies for profit businesses as well as not for profit businesses and institutions, advertising as well as the other elements of promotion. The course material is reinforced with the use of marketing computer simulation.

MKT 120: Relationship Selling
(3) - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB

Theories, principles and techniques of creating relationships within the process of selling. Study areas include application of current theories within the fields of psychology and technology for obtaining increased buyer-seller relationship utility in the marketplace.

MKT 125: Principles Of Customer Service
(3) - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB

Introduction to the theories, principles and practices of customer service. Analysis of creating complementary relationships that focus on participatory partnering and reciprocity conducted.

MKT 135: Public Relations
(3) F, S, Summer - CSU
Skills Advisories: Eligibility for English 110 or English 110H or 110GB.

Survey of public relations history, theories and practices, focusing on applications to business, public and nonprofit agencies and institutions. Practical approach to using the media, creating press releases, organizing and executing campaigns, and promoting favorable relations with various segments of the public.

MKT 164: Online and Mobile Marketing
(3) F
Skills Advisories: Eligibility for ENG 100 and ENG 103.

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.

MKT 203: Marketing Communications
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: MKT 101

Introductory study of how businesses use marketing to communicate through advertising and public relations. Topics include identifying target markets, selecting types of media, evaluating and developing ads, and implementation of public relations programs.

MKT 205: Consumer Selling Strategies
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: MKT 101

Study of the principles of sales and customer service. Examines how the differences between buyers and sellers impact sales, purchasing and service decisions. Also briefly reviews the use of marketing research methods.

MKT 209: International Marketing
(3) S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: MKT 101

Theory and practice of marketing on an international scale. Presents information on the global nature of the marketing process and its impact upon the effectiveness of firms entering a different market. Special emphasis is placed upon economic and business systems throughout the world. Provides information about the Pacific Rim and EC markets and their development.

MKT 212: Supply Chain Logistics
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG110GB or ENG 103
Course Advisories: IBUS 102

The key elements of international logistics, including definitions, regulations, documentations, transportation, warehousing and pricing, as well as emerging issues of the industry in today's economy. Includes practical exercises and lectures.

MKT 215: Gender Issues In Marketing
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: MKT 101

Survey of gender-related issues and images, positive and negative, that impact commerce and marketing services in the contemporary global economy.

MKT 220: Introduction To Electronic Commerce
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: BUS 101 and COMP 103

Survey of electronic commerce and the use of the Internet to conduct business. Introduces such major components as marketing, communications, cyberlaw, operations and technical issues. Includes an interdisciplinary exploration of the issues, trends, opportunities and technologies which shape electronic commerce.

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