Finance, International Business & Marketing

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Courses


MKT 101: Introduction To Marketing
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB

Examines the critical role of marketing in customer-driven marketplaces. Topics covered will include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses, and institutions. Includes advertising as well as the other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

MKT 120: Relationship Selling
(3) - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB

Theories, principles and techniques of creating relationships within the process of selling. Study areas include application of current theories within the fields of psychology and technology for obtaining increased buyer-seller relationship utility in the marketplace.

MKT 125: Principles Of Customer Service
(3) - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB

Introduction to the theories, principles and practices of customer service. Analysis of creating complementary relationships that focus on participatory partnering and reciprocity conducted.

MKT 135: Public Relations
(3) F, S, Summer - CSU
Skills Advisories: Eligibility for English 110 or English 110H or 110GB.

Survey of public relations history, theories and practices, focusing on applications to business, public and nonprofit agencies and institutions. Practical approach to using the media, creating press releases, organizing and executing campaigns, and promoting favorable relations with various segments of the public.

MKT 164: Online and Mobile Marketing
(3) F
Skills Advisories: Eligibility for ENG 98 and ENG 103.

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.

MKT 200A: Social Media and Self Branding
(3) F,S - CSU
Skills Advisories: Eligibility for ENG 98 and 103.

Social Media and self-branding are critical to organizational success in real and digital marketing exchanges. Using social media to convert potential customers into advocates or users.

MKT 201A: Marketing Strategy and Positioning
(3) F,S - CSU
Skills Advisories: Eligibility for ENG 100 and 103

Understand customer and product profitability and how to position your firm and product for growth. Takes an in-depth look at pricing, competitive dynamics, comparative advantage and how to integrate marketing strategy into your overall plan. Understand customer and product profitability and how to position your firm and product for growth.

MKT 203: Marketing Communications
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: MKT 101

Study of how businesses use marketing to communicate through advertising and public relations. Topics include identifying target markets, selecting types of media, evaluating and developing ads, and implementation of public relations programs.

MKT 205: Consumer Selling Strategies
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: MKT 101

Study of the principles of sales and customer service. Examines how the differences between buyers and sellers impact sales, purchasing and service decisions. Also briefly reviews the use of marketing research methods.

MKT 209: International Marketing
(3) S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: MKT 101

Theory and practice of marketing on an international scale. Presents information on the global nature of the marketing process and its impact upon the effectiveness of firms entering a different market. Special emphasis is placed upon economic and business systems throughout the world. Provides information about the Pacific Rim and EC markets and their development.

MKT 212: Supply Chain Logistics
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB

The key elements of international logistics, including definitions, regulations, documentations, transportation, warehousing and pricing, as well as emerging issues of the industry in today's economy. Includes practical exercises and lectures.

MKT 215: Segmentation and Target Marketing
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: MKT 101

Demographics and target marketing are the fundamental concepts by which all ideas begin their developmental process on there way to market launch. Understanding the components of demographics, psychographics, geographics, and benefit segmentation have, through technology, allowed all size target markets to potentially be served and profitability to be achievable.

MKT 220: Introduction To Electronic Commerce
(3) F, S - CSU
Skills Advisories: Eligibility for ENG 110 or ENG 110H or ENG 110GB
Course Advisories: BUS 101 and COMP 103

Survey of electronic commerce and the use of the Internet to conduct business. Includes an interdisciplinary exploration of the issues, trends, opportunities and technologies which shape electronic commerce.

MKT NC001: Promotional Marketing Tools

Marketing effectiveness includes the creation and maintenance of product (tangible and intangible) brand awareness for organizational profitability. Promotional strategy includes using major marketing tools such as public relations, advertising, relationship selling, and social media. A successful marketing campaign is correctly timed and mixed and translates to increased sales and customer loyalty in profit and non-profit sectors. Learn to use marketing communication as a growth and customer retention tool. Learn how to cement relationships to gain the lifetime value of every customer.

MKT NC002: Business Branding

Learning to identify and implement a branding strategy in a sharable and saleable global marketplace requires responding to existing needs and wants of customers. Social media use in building a brand with “trust credits critical business relationships. Digital data once gathered on current websites such as LINKED IN, TWITTER, FACEBOOK create mutual understanding between the seller and the buyer in the relationship process from product creation to profit taking.

MKT NC003: Marketing Maps

Business success begins with responding to target markets by positioning them in the mind of customers via knowledge of their demographics, psychographics, and geographic information. Marketing messages which respond to targeted customer demand occurs via creating both consistent and effective marketing messages. All messages require perceptional knowledge of targeted customers. Target marketing positioning strategies deliver the right mix of people the relevant benefits and features offered by businesses.

MKT NC004: Mobile Marketing

Mobile marketing encompasses global exchange activities on devices such as smartphones, tablets, and various others. Businesses today look for customer based profitability and investment solutions using mobile devices which also offer customers instant feedback and satisfaction. These devices attract, engage, acquire, and retain local and international customers. Mobile communication offers solutions via gathering data, insights, and content in the marketplace in real time.

MKT NC005: Creating Effective Communication in Promotional Marketing

This course focuses on the promotional aspect of marketing and the different communication techniques used to raise customer awareness and interest. Students will learn how to identify the mediums that will be most effective to a targeted market. Both business-to-consumer and business-to-business strategies will be covered. These techniques will help students succeed in various careers such as sales, public relations, copywriting, and other marketing positions.

MKT NC006: Managing a Marketing Campaign Project

This course focuses on the research, planning, execution, and evaluation of a marketing campaign. It will examine the specific activities used to promote products, services, and businesses. Multiple online and offline mediums that carry the message of the marketing campaign will be covered. The class will explore how companies use marketing campaigns to reinforce branding and positioning.

MKT NC007: Self-Management and Development

Focuses on self-management skills that encourage behavior that results in the achievement of personal and professional goals. These can include activities that improve awareness and identity, develop talents and potential, build human capital, and facilitate employability, enhance quality of life, and contribute to the realization of dreams and aspirations.

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